BMW Middle East was one of the first automobile manufacturers to establish an office in the Middle East, when it set up operations in Dubai in 1994. The Regional Office has been growing steadily and has a full time staff of 35 people who provide strategic and operational support to the 15 importerships across the Middle East region.
Solutions 4 Mobility was engaged with BMW Middle East to design and develop an Apple iPad application to showcase BMW cars during the Motor Show held November 5-9, 2013 that allow its visitors to explore the ultimate Joy of BMW.
The application synchronizes its content (data, images, videos, etc.) from the mobile access server based on configurations easily customizable by the administrator. It stores the media files locally on the device for fast accessibility. During the Motor Show, mounted in an iPad kiosk next to selected BMW vehicles, the application was used to showcase specific functions and features including:
- Products Specifications feature which offers the user an opportunity to go through a wealth of details of the BMW vehicle’s exterior and interior design.
- Images & Videos feature which allows the user to browse through the showcased BMW vehicle’s photos, and videos.
- Prices: through this application, the user can have an idea on the price of the showcased vehicle.
- Request information: The users enter his/her personal details and submit a form to request more details on the showcased vehicle in real time.